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What is a project endorser?

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What is the role and what are the responsibilities of a project endorser? Does this role actually exists or is it a role invented by our company? I couldn't find some decent information about it anywhere, but again, the role does exist in our company.
asked 11 years ago by anonymous edited 11 years ago by MaplePM

1 Answer

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I don't believe this is a formal project management role.  An endorser is someone who lends their name to something, similar to the way celebrities are used to endorse products in media ads.  So I imagine its possible to get a senior executive to provide a few words about how important your project is to the company, which could help motivate the project team or generate more buy in to the project.
answered 11 years ago by sdcapmp (45,840 points)

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