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Herzberg's motivators

I'm currently studying for the PMP and I've seen the term Herzberg's motivators twice already? Who is Herzberg and what are his motivators? I assume it has something to with motivation, like Maslow's hierarchy of needs? If not please explain its relationship to project management (it must be relevant to project management, otherwise I wouldn't have seen in my PMP studies).
asked 7 years ago by anonymous

1 Answer

Frederick Herzberg is a psychologist who is behind the concept of "Job Enrichment", which he thinks is a key concept behind happy and motivated employees.

Herzberg's five motivators are:

- Achievement
- Recognition
- Meaningful work
- Increased responsibility
- Growth and advancement

Maslow's pyramid starts from scratch (food, shelter, etc..), and it's about general needs, not only motivation. Herzberg's motivators are restricted to the workplace.

Motivation is one of the responsibilities of the project manager (it falls under "Employee Issues"), hence the relationship with project management.

Herzberg believes that money can never motivate employees, but it can demotivate them (it is a dissatisfaction factor). This means that if people are paid well they're not motivated, but they are poorly paid they are demotivated.

Wikipedia has a good article (when I last checked) on Herzberg's motivators: http://en.wikipedia.org/wiki/Two-factor_theory
answered 7 years ago by humblepm (17,390 points)

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