The 3 quality gurus are:
- Joseph Moses Juran (born 1904) who devised the Pareto Principle. He's considered to be the father of quality management in the West.
- Philip Bayard Crosby (born 1926) is the man behind the "14 Step Quality Improvement Process", notably the Zero Defects program.
- William Edwards Deming (born 1900) wrote the very famous "14 points for Management."
If you don't know why you should care about quality, then you shouldn't be a project manager.